90% of all content indexed by Google gets no traffic

by | Jan 18, 2023 | SEO

Have you ever heard the saying “If a tree falls in the forest but no one is around to hear it, does it make a sound?” Well, there’s a similar saying in the world of SEO: “If you post content on your website and Google indexes it, but no one visits it, did you really post anything?”

That’s right; according to recent studies, approximately 90% of all content indexed by Google gets no traffic at all. That means that even though Google knows your content exists, it just isn’t being seen by anyone. So what can be done about this? Let’s take a closer look.

Some interesting facts:

75% of users never scroll past first page of Google.

Only 7% make it to the third page

90% of all content indexed by Google gets no traffic.

 

Why No One Is Seeing Your Content

The first step is to figure out why your content isn’t getting any traction. The answer often lies in the quality of your content. If your content lacks quality and accuracy, or if there are grammatical errors or typos present, readers won’t want to click through and read the full article. The same can be said of overly long-winded or complex articles—no one wants to spend their precious time trying to decipher what you mean when they can find something else that’s easier to understand elsewhere.

Another factor could be how well optimized your content is for search engines like Google. If you don’t use keywords correctly or if your meta descriptions aren’t accurate or compelling enough to draw people in with their search results, chances are people won’t click on them either. Additionally, if you don’t have any backlinks pointing toward your page from other reputable websites or blogs then that could also impact how visible your page is online.

The last factor could simply be the competition in your niche market; if there are many more established companies competing for attention then chances are those other companies will rank higher than yours in search engine rankings and get more visibility as a result.

 

Conclusion

Understanding why no one is visiting your website after indexing by Google takes some effort but once you identify the issue(s) at hand then you can start taking steps towards improving visibility for yourself and gaining more traffic as a result. However, keep in mind that SEO and digital marketing strategies change quickly so it’s important to stay up-to-date with new trends and technologies so that you can stay ahead of the curve!