About OptiCred

Hello, I’m Andreas Torgersen, living in Norway and the founder and CEO of OptiCred.

My journey into the world of business started with my Bachelor’s Degree in Banking and Finance from the respected BI Norwegian Business School.

While working on my final project, I really got interested in Big Data Analytics. My project was about whether the volatility suggested by option prices in the market is a better predictor of future stock prices than historical data. This work wasn’t just an assignment for me; it was a deep dive into how data can tell stories and predict trends, way beyond what we see on the surface.

This exploration into data and predictions was eye-opening. It showed me how powerful data can be in making decisions and forecasting. From this experience, I learned to look at data not just as numbers or statistics, but as a key to understanding bigger pictures and as untapped resource capable of offering profound insights across various domains.

This early engagement with Big Data Analytics set the stage for my professional path. It instilled in me a foundational belief in the importance of leveraging data to inform decisions and strategies, a principle that has become a cornerstone of my career and the ethos of OptiCred.

After completing my studies, I ventured into the finance and insurance sectors, taking on a variety of roles. This included a 5-year period as the CEO of Oslo Finans & Forsikring. Yet, as exciting as this role was, it came with its own set of challenges. One recurring problem was the struggles I noticed most businesses had with the Google search Ecosystem, hurting their sales and revenue. For most, the competition in Google search to drive relevant traffic and sales where impossible to win. The 2 main issues I early noticed  was inefficient ad campaigns leading to huge amount of money being waisted, and a total lack of technical SEO foundation to be able to achieve top organic rankings. The realization hit hard when I struggled to find providers capable of understanding and addressing my concerns to help my clients. The reality was clear:

1. Small to medium-sized firms were often restricted by mediocre solutions, preventing optimal website foundation, damaging their credibility and business prospects.

2. Businesses running Google ads campaigns themself or as a client of a marketing firm, suffered huge amount of losses due to unoptimized ad campaigns. 

Determined to address this gap, I initiated extensive research in 2011, focusing on these industry-specific challenges. The journey was long but rewarding. By 2023, all the insights and experiences culminated in the inception of OptiCred.

OptiCred solves this by a multi-layered approach with 2 main cornerstones:

1. Our first  main cornerstone is advanced technical SEO. We dive deep beyond surface fixes, optimizing the core engine of your site. We address advanced, often-missed technical SEO aspects, to make sure your website establish a unique technical SEO foundation for superior Google rankings.

2. Our second main cornerstone is our automated Google ads optimization process. It operates as your dedicated Google Ads team, optimizing your Google ads campaigns around the clock. It continuously analyzes data to detect significant patterns for improvement, to eliminate ad waste and maximize every ad dollar for higher sales.

Our mission is straightforward: To let our clients to take advantage of advanced machine learning and expert human knowledge for unmatched results in Google’s organic and paid search – that others simply can’t deliver.

Our Technology & Alliances

OptiCred’s strength lies not just in our cutting-edge solutions, but also in the strategic alliances that grant us access to elite technologies. Through these alliances, we harness the capabilities of Semrush, Cloudflare Enterprise CDN, PatchStack, and optimized edge servers. This powerful combination ensures we deliver unparalleled SEO optimization, insight, speed and security.