Backlink Building

A: Success is measured through a combination of metrics, including but not limited to increases in domain authority, improvements in search engine rankings, growth in organic traffic, and the quality and relevance of backlink profiles. We can provide detailed reports and analyses to our clients, ensuring transparency and alignment with business goals.

A: We only use ethical link building methods.

Understanding the pitfalls of unethical link-building practices is crucial. Such methods may offer short-term gains but can lead to penalties from search engines, ultimately damaging your online presence and credibility.

We will never do the following:

• Use automated backlink creation.
• Buying backlinks.
• Use link farms.
• Use PBN (private blog networks).
• Use link exhanges.
• Use guest posts without context.

A: This is a PR service focused on link building for SEO. Our only KPI is the number of links we manages to build.

We're located in Oslo, the capital of Norway, and we serve clients in Europe and US.

We are accountable to what we promise and you can always visit us in our office in Oslo with address Tjuvholmen Allé 3, 0252 Oslo.

A: At OptiCred, we don’t sell press release blasts or spammy outreach. We create strategic, data-driven media campaigns designed to help you earn real backlinks from trusted media outlets — the kind that improve search rankings and build lasting authority.

Here’s how it works:

1. Competitor Intelligence
   We start by identifying your top 3 SEO competitors — based on the keywords you actually compete for — and reverse-engineer which media sites and journalists are linking to them.

2. Custom Media Report & Pitch Strategy
   We create a unique data-driven angle tailored to your niche, then turn it into a designed media asset that journalists can use to build their own stories. You’ll also receive a set of professionally written pitch templates and follow-ups — ready to send.

3. Curated Journalist List
   We hand-pick a verified list of media contacts already covering your competitors or relevant topics, so you’re pitching the right people with the right story.

4. You Control the Outreach
   We don’t act as a middleman. You own the relationship and send the outreach directly — keeping it authentic, personal, and far more effective.

This model protects your brand, earns SEO-safe backlinks, and avoids the risks of mass syndication or paid placements.

A: We guarantee that you’ll receive:

• A custom data report tailored to your industry and newsworthy angle

• A journalist-ready pitch strategy with proven email templates

• A curated list of verified media contacts based on real competitor backlink data

If you don’t feel the journalist list or strategy is relevant to your niche and goals, we’ll revise it — free of charge.

A: Most campaigns are completed and ready for outreach within 2 to 3 weeks from the time we receive your input.

This includes:

• Competitor analysis and backlink research

• Development of your custom data insight or angle

• Designing the media asset/report

• Curating a hand-picked journalist list

• Writing your pitch and follow-up templates

Once delivered, you control the outreach timing, but we’re happy to advise on when and how to launch for the best media traction.

A: Not much — we’ve designed the campaign so that you stay in control without needing to do the heavy lifting.

Here’s what’s expected:

1. Efficient Delivery (default)
You complete a simple onboarding form, and we deliver everything:

• Your data report

• Designed media asset

• Curated journalist list

• Pitch templates and follow-up copy

All you need to do is launch the outreach — we’ll even advise you on when and how to send it for best results.

2. Optional Collaboration
If you’d prefer to be more involved, we're happy to include quick check-ins on your campaign angle or pitch drafts before final delivery — just let us know during onboarding.

Everything we deliver is built to be ready-to-send, so you stay in control, and the process stays simple.

A: Our campaigns are not going to be about your service or products. We will create reports related to your business, but not direct promotions. For example if you're an accounting firm we will not talk about how great accountant you are, but instead create reports about how many firms that have delivered the annual report too late in your country or region. 

A: No — your website doesn’t need to be changed or modified for the campaign to succeed.

The backlinks earned through your outreach will typically point to your homepage or a relevant internal page that aligns with the story. We’ll recommend the best link target based on your goals, and include that in your pitch materials to help guide journalists toward it.

While we can’t guarantee that every journalist will link to a specific page, our data-driven approach and clear messaging often lead to links landing exactly where they should — naturally and without needing technical adjustments on your site.