Discover the keywords driving the most leads for your competitors!
Exclude Bad Traffic
Ensure that your ads are only receiving traffic from trustworthy, high-performing sources. Take measures such as disabling search partner sites and removing low-performing placements or site categories to boost metrics and reduce wasted spend.
Exclude mobile apps
When ads displayed in mobile apps are underperforming, it is a good idea to exclude them from your account. Mobile apps tend to attract accidental clicks and fewer conversions, so this can help reduce wasted spend and improve performance.
If a placement is performing worse than the average conversion rate, it makes sense to add it to an exclusion list. This will boost performance and protect your brand.
Disable partner sites
For campaigns in which ads are not performing well on Google Search Partner sites, it is best to disable Search Partners. This helps reduce wasted spending and allows for more efficient targeting of your campaigns.
If your ads are achieving sub-par performance on websites in particular categories, OptiCred will advise you to exclude those site categories. This helps reduce wasted spending.
Request a Free Audit
Want to stay ahead of the competition? Request a free audit with us and find out which keywords are driving the most leads for your competitors with our industry leading AI tools. Plus, receive a report showcasing potential opportunities!